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How To Use IG Stories To Ramp Up Engagement And Sales!

With over 1.3 billion users on Instagram, Instagram story engagement should be high on your list of marketing goals. Especially when you think more than 70% of Instagram users watch Instagram stories daily. Not only does Instagram constantly update Stories with new features and exciting add-ons, but they are also one of the easiest and quickest ways today to connect and have an ongoing conversation with your followers and customers online.

There are many Instagram story ideas that can help you drive sales, boost engagement and connect better with your audience. Whether it’s IG story takeovers or weekly contests, it’s often overwhelming to feel the need to constantly come up with new story ideas to share with your followers. If you are needing a little inspiration you are not alone. Here is our list of top Insta story ideas, that you can use right now and boost your engagement and maximize your followers.

Introduction Story

IG stories are a perfect setting for building Brand intimacy. Consumers are looking for companies with that they can feel a connection. A fantastic way to make a habit of that is to regularly bring your team to the spotlight using a weekly or monthly story feature! You could highlight a specific team member each time, and let them introduce themselves. You could even do a “team member take over” feature, where an employee takes over your Insta for the day!

Let them know about a Blog

These days, most users now prefer to browse their social media feeds to learn more about the brands they follow instead of hitting that resource or blog button on your website. But that doesn’t mean that they don’t want to read what you have to say. That's why you should create posts that showcase your latest long-form content.

Run a Poll

An Instagram poll is a great way to engage users and hear what they think. Be sure that the topic of your poll is relevant to your target audience. Utilizing polls as part of your social media strategy is a great way to boost engagement. You’ll be able to find out what your audience wants and thinks while promoting brand recognition. You can share the responses after the 24 hours are up to see what your audience preferred. You may be surprised by the results!

Social Media Video Teaser

While longer videos you create will find their home in your feed or Instagram reels, a 15-minute story is a perfect place to drive attention and interest around any new video you publish. All you need to do is share it your story with a catchy “Don’t miss out” phrase, and a quick tap will have them watching your video in no time.

Countdown Story

If you haven't already, it's time to use countdown stickers! Instagram allows you to set a reminder for any day and time (up to one year in the future) so your viewers can be notified of an event or product launch for example. Once your countdown event goes live, your followers can subscribe to it, which will send them a reminder when the time is up and your countdown is complete!

Weekly Quiz

Trivia I something that everyone loves to play and is an excellent way to encourage engagement. Weekly quizzes are a great way to invite followers to share their opinions and knowledge about who you are and what you mean to them.

Use Emoji Slider Stickers

A cute but effective idea is to ask your followers what they think of a specific product or service using a fire or heart emoji. All they have to do is slide the emoji to where they best think it fits, and you have your answer. Your audience gets to see the average response, which will instil a sense of community.


Whether it is a tutorial, hack or how-tos—share fast and straightforward videos that your audience will find helpful.

Share UGC

Sharing user-generated content is a win-win situation; you’re showcasing your products and services in action, and your customers get the chance to feel unique and meaningful because they are getting highlighted on YOUR Instagram page! Ask your customers to tag you in posts relevant to your brand such as using your products, enjoying your services then repost to their stories!

Highlight Customers

They’re why you’re here! By using your customers instead of influencers, your audience will love this, and it’s a great way to build trust! Simply add customer testimonials to your stories and insights on how your service or product has helped them.

Offer a Promo Code

Promote your product or service through IG stories, generate hype, and increase your brand recognition. An Instagram story is an ad waiting to happen, and the best bit is, that it's completely free! What a win!

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